Renault, Europe’s electric car-sharing leader

Published by on 11.30.2018 - 5 min

As a solution for a future that is facing major ecological challenges, and especially as one offering services powered by electricity, car-sharing has the wind in its sails. A pioneer and European leader, Groupe Renault is moving up a gear this autumn in many European countries.

Sharing the use of goods that are no longer necessary to individually own. Optimising the management of a company fleet. Reducing our dependence on fossil fuels. Contributing to a better quality of life in cities. In the face of society’s evolution and environmental issues, car-sharing has emerged as a mobility solution in its own right. And electric vehicles are first in line to take part in the growing enthusiasm for a more “gentle” kind of mobility.

Station-based, point-to-point or free-floating: a form of car-sharing for every need

Renault electric vehicles at Belle-Île-en-Mer France

As the number 1 provider of electric vehicles in Europe, Renault is deeply involved in this movement. Its electric vehicles are designed to be “car-shared”. Whether through the Group’s own solutions, such as “Renault Mobility” in France, or in partnership with other operators in different countries, Renault electric vehicles can be shared safely: each model’s connectivity is compatible with the added connectivity necessary for each car-sharing solution, without any risk of interference between the two.

Renault’s electric vehicles can be adapted to suit all different kinds of car-sharing services, which can be organised into 2 categories.

The first is the “traditional” form of car-sharing: the user picks up the vehicle at a rental station; they then return it to the same location (station-based car-sharing), or to another station (point-to-point car-sharing).

In 2016, Renault launched its own “traditional” connected car-sharing service. Accessible in many cities in France, Renault Mobility self-service vehicles are available 24/7, with the rental duration starting at 1 hour. What is the main advantage of this type of short-term rentals service? Everything works through your phone’s app. No key needs to be picked up from a service counter whose hours you have to check beforehand.

The second type is free-floating car-sharing, a term signifying its lack of limits and rental stations. Through a dedicated application, the user is able to geolocate a vehicle from their smartphone, take possession of it at its current location, and then drop it off wherever they desire, within a given area (and in a legal parking space, of course). Recharging, cleaning, insurance, parking after the drop-off… Everything is included in the cost of the service. This type of car-sharing, offered by different operators in several countries, is particularly well adapted to cities: the density of the infrastructure means that a user is easily within 300m of a vehicle.

Car-sharing at every scale

Renault ZOE Utrecht

From the city-level to that of an individual building, and in both urban and rural areas, Renault is developing electric car-sharing across Europe at every scale.

In several collective residential buildings, notably in Denmark, car-sharing ZOEs have been made available to residents. The mobility service is coupled with housing.

In Utrecht, in the Netherlands, 150 ZOEs have been car-shared within an ecodistrict since the end of 2017, as part of a service called We Drive Solar. What makes them unique is that they are powered by solar energy produced locally through solar panels adorning the roofs of the neighbourhood.

On Belle-Île, Renault has joined forces with Morbihan Energy as part of a vast program to reinforce renewable energy sources, with the provision of self-service ZOEs and Kangoo Z.E.s as one of its tenets.

In the fjords of Norway, in Italy and as far as South America, Renault electric vehicles have been made available to tourists to promote a form of mobility and tourism that respects the local heritage and the environment.

Many companies also have a fleet of electric vehicles shared among employees, to facilitate their business travel, especially between sites.

And why not use car-sharing to go shopping? Renault and Ikea France have developed a self-service car rental offer, which will consist entirely of Kangoo Z.E. and ZOE vehicles by 2020.

Finally, in cities, many car-sharing services use Renault vehicles, such as: Green Mobility in Copenhagen, Denmark (400 ZOEs in circulation since 2016), Totem Mobi, in Marseille and Montpellier in France (200 Twizys), and Zity in Madrid, Spain (500 ZOEs as part of the partnership between Renault and Ferrovial Servicios).

Paris, Bologna and Stockholm

Renault ZOE Moov'in.Paris

Starting this autumn, the pace is picking up as other large cities join the movement. On October 10th, Renault and ADA launched Moov’in.Paris, with a self-service fleet of 100 Renault ZOEs in the French capital, soon to be increased to 200 ZOEs and 20 Twizys, then to 500 vehicles by the end of the year.

On October 27th, the Corrente service was launched in Bologna in partnership with public service provider Tper: 120 ZOEs have been made available, a number that should double by Easter 2019.

And on October 31st, a fleet of 300 ZOEs was deployed in Stockholm, a stock managed by Aimo.

In neighbouring Norway, the NSB group selected the Renault ZOE for its car-sharing project. That agreement is one of Renault’s most critical in the land of fjords. NSB has also signed a franchise agreement with the Danish company Green Mobility. In total, about 300 ZOEs will be deployed in the city of Oslo – just to name a few examples!

In total, at the end of 2018, 5,000 Renault electric vehicles will be available for car-sharing across Europe. That means 5,000 opportunities for the general public to warm up to driving electric and gently adapt to the transition towards a new form of mobility.

Copyrights : Kevin ENGELSMAN, Yannick BROSSARD, Renault Communication